I think we're seeing Google's take on competing with Facebook. If you combine SideWiki with user Profiles as they have done, you're really starting to get into the same territory as sharing links through your social graph - except Google's approach is decentralized; you don't have to visit Facebook to see social content - you get it "in-situ" while your browsing.
in reference to:"feed"
- Google Sidewiki Allows Anyone To Comment About Any Site (view on Google Sidewiki)
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